Rick Cram

Rick Cram is the founder of PLAN TO BE YOUR BEST® (PTBYB), an organization dedicated to helping people remain connected—to who they are, to what matters most, and to what remains possible—even when life’s difficulties demand more than they ever expected. Drawing on decades of experience in strategic communications, caregiving, leadership, and his own journey through chronic pain, Rick creates restorative conversations, guided discovery experiences, and practical tools that help people feel understood, recognize the resilience they are already practicing, rediscover what remains true, and move forward with greater hope, resilience, and purpose. A football injury led to seven knee surgeries and ongoing physical trauma. Living with chronic pain since 1975 has shaped Rick’s belief that resilience is often already present—we simply need help recognizing it.

Through speaking, writing, coaching, PTBYB Live, and the growing PTBYB Experience Library, Rick serves individuals, leaders, caregivers, educators, and organizations seeking a more human way to navigate pain, pressure, grief, uncertainty, and change—one that helps people remain connected to themselves and become holders of hope for others.